Modi Govt Has Spent Rs 5,000 Cr On Advertising In 4.5 years, The Amount That UPA Spent In 10 Years
UPA govt spent Rs 504 crore average on advertising every year. NDA govt spent Rs 1,202 crore average.
The Narendra Modi government has spent Rs 5,000 crore on advertising in four-and-a-half years, the amount which was spent by the Manmohan Singh government in 10 years.
This information was received from the Bureau of Outreach and Communication (BOC) through a Right to Information application filed by activist Ramvir Tanwar, reported The Wire.
The UPA government spent an average of Rs 504 crore on advertising every year. In comparison, the NDA government has spent more than double – an average of Rs 1,202 crore each year.
Over and above this amount, the Modi government has also reportedly forced many oil Public Sector Undertakings (PSUs) to spend additional money on publicity of these schemes.
From mid-2014 to September 2018, the Modi government has spent a total of Rs 4996.61 crore in propagating Central government’s schemes.
Of the total expenditure, Rs 2,136.39 crore of the total expenditure were spent for advertising in the print media. Rs 2,211.11 crore was spent on advertising on electronic media. Outdoor publicity cost the remaining Rs 649.11 crore.
Year wise, in 2014-15, Rs 470.39 crore was spent in advertising through electronic media. In 2015-16, this increased to 541.99 crore, and in 2016-17 to Rs 613.78 crore. In 2017-18, Rs 474.76 crore was spent while Rs 110.16 crore has been spent so far in 2018-19,
Expenditure on outdoor publicity went from Rs. 81.27 crore in 2014-15, to Rs 118.51 crore in 2015-16. In 2016-2017, Rs 186.37 was spent which increased to Rs 208.54 crore in 2017-18. Rs. 54.39 crore has so far been spent on outdoor advertising. In the financial year 2018-19.
The Bharatiya Janata Party (BJP) government has spent maximum amount on outdoor publicity of schemes like Bharat Nirman, Yoga, Beti Bachao Beti Padhao and Aadhaar. Additionally, since 2014, Rs 3.27 crore has been spent on advertisements of the Unique Identification Authority of India (UIDIA).
Ramvir Tanwar, who filed the RTI, said, “The government does not have the money to fight pollution but it has enough for self-publicity. Thanks to inadequate funding for the environment, many cities in India are joining the list of the most polluted cities in the world.”
In the ten years of the UPA government, a total of Rs 5,040 were spent on advertisement. But the Modi government has already spent Rs 4996.61 in four and half years.