BJP is The Richest Political Party: Modi Govt Increases Advertisement Rates for Private TV Channels By 11%
Earlier this month, the government had hiked advertisement rates for print media by 25%.
The Information and Broadcasting Ministry has decided to increase the advertisement rates offered by the Bureau of Outreach and Communication (BOC) to private TV channels by around 11 per cent on Friday, January 25.
“The revision would lead to an increase in rates of around 11 per over the rates of 2017 in respect of most of the private TV channels while it could be of higher percentage for some others, as per their reach and TV ratings,” a the ministry’s press release said.
It is noteworthy that the decision was taken few days ahead of the Lok Sabha elections. According to the I&B Ministry’s press release, the revised rates have been announced on the basis of a Review Committee constituted by the ministry which submitted its report on January 1, 2019.
Earlier this month, the government had hiked advertisement rates for print media by 25 per cent.
With the government paying more for advertisements, the rates for all other advertisers automatically go up.
In 2017-18, the BJP reportedly benefitted the most from the electoral bonds scheme introduced by the Modi government in 2017, and bagged 94.5% of the bonds, earning a little over Rs 210 crore.